ABOUT
Ami Hughes is a London-based Creative Director renowned for her distinctive vision and ability to add the absurd into elevated commercial work.
As founder and Creative Director of GUT Magazine (2015–2022), she trail blazed the goblin core movement with her strange and powerful vision, using the mundane and ugly to create strong visceral imagery
From summer 2021– Winter 2023, she served as Senior art Director of Alexander Wang NY, overseeing all creative, ushering in a bold new chapter for the brand.
Beyond editorial, Hughes has collaborated with major brands, including Balenciaga, Burberry and Jean Paul Gaultier as well as art publications such as Novembre magazine and Dazed.